Welcome to the new Stromer branding: Bold, inspiring and future-ready
With a striking new look and renewed purpose, Stromer unveils its next chapter in shaping the future of mobility.
Today marks a pivotal moment in Stromer’s journey. More than a rebrand, this is the launch of a bold new identity that reflects who we are, where we’re going, and the vision that drives us: to redefine urban mobility with power, sustainability and purpose.
Together with our community of riders, partners, dealers, and innovators, we’ve built something extraordinary. Now it’s time to show the world what Stromer truly stands for.
A new era for Stromer
Our refreshed brand identity signals the beginning of a new era. From color palette to typography, from logo to visual language – every element has been thoughtfully redesigned to express the energy, confidence, and vision behind our high-performance Speed Pedelecs.
Clean, contemporary design meets inclusive and diverse storytelling, helping us connect with a broader and more dynamic audience. The result: a brand that not only stands out, but also stands for something.
More than a look: a shift in mindset
This transformation goes far beyond aesthetics. It reflects our continued evolution toward experience-driven, connected, and sustainable mobility. Stromer is more than a bike, it’s a way forward.
We believe the future of mobility is electric, intuitive, and empowering. With every update and innovation, we aim to give people freedom on two wheels: intelligently designed, Swiss engineered and built to perform.
We’re proud of this milestone. And we’re even more excited about the road ahead.
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Stromer wins Red Dot Award 2026 for its new brand identity
Stromer's new brand identity has been recognised with a prestigious Red Dot Award 2026 in the Brand Design & Identity category, celebrating outstanding design quality and creative excellence.Read full article
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Stromer ST7 wins VAB Bike of the Year Award 2026
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