Data protection.

Thank you for your interest in our homepage and our company. The protection of our customers’ personal data as well as that of the visitors to our website is very important to us. Your data will only be collected and processed within the scope of the applicable legal regulations. In the following we would like to inform you which data is collected during your visit to our homepage and how it is used.

1. Data use, processing purposes and legal basis.

We process data when you contact us, use our services (e.g. register for our newsletter) and visit our website. Personal data will be used and processed by us solely for the purpose for which you have provided us with this data, for example by giving your consent or for the fulfillment of our contractual obligations. In addition, data is processed to protect our legitimate interests.

The processing of your data may also be carried out by other departments within myStromer AG. In some cases we also use external service providers for processing. These have been carefully selected and commissioned by us, are bound by our policies and are regularly monitored.

The specific processing purposes, the data concerned and the legal basis of the data processing are listed below.

1.1 Visiting the website.

We log your visit to our websites. The following data is processed here: the name of the website you are visiting, the date and time of the visit, the amount of data transferred, the browser type and version, the operating system you are using, the referrer URL (the previously visited page), your IP address and the requesting provider. We collect this data on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f) GDPR.

1.2 Making contact with our company.

If you contact us via one of our contact forms or by email, your data will be processed exclusively for the purpose of processing and handling your request. Data concerned include: Your email address, last name, first name, subject, message and any other information you may optionally provide. This data is processed by us on the basis of your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

1.2.1 Making contact with our trading partners (dealers).

If you contact us via one of our contact forms or by email, your data will be processed exclusively for the purpose of processing and handling your request. Data concerned include: Your email address, last name, first name, subject, message and any other information you may optionally provide. This data is processed by us on the basis of your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

1.3 Media Center.

To be able to use the Media Center, you can apply for registration. When you register for the Media Center, we use the data you enter. Data concerned include: Your email address, last name, first name and editorial department, as well as any other information you may optionally provide. Registration for the Media Center is based exclusively on your prior consent in accordance with Art. 6 para. 1 lit. a) GDPR.

1.4 Newsletter.

To receive promotional information, e.g. about our products and special promotions, by email, you can subscribe to our newsletter (from late fall 2020). When you register for the newsletter, we use the data you enter. Data concerned include: Your email address, last name, first name and any other information you may optionally provide.

Transfer of your data to third parties and third countries (only concerns B2B newsletters for our dealers):
Messages are sent via the MailChimp service of Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, based in the USA. Your email address, last name and first name as well as any other information you may optionally provide will be stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. In addition, MailChimp may use this data according to its own information to optimize or improve its services, e.g. for the technical optimization of the sending and presentation of newsletters or to determine from which countries the recipients come. However, MailChimp does not use your data to write to you personally or pass them on to third parties.
Further information on data protection can be found at https://mailchimp.com/legal/privacy/. To comply with the European data protection level, "The Rocket Science Group LLC d/b/a MailChimp" has certified itself under the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active.
Transmission of the newsletter is based exclusively on your prior consent in accordance with Art. 6 para. 1 lit. a) GDPR. If you are under 16 years of age, the registration for the newsletter requires the consent of your legal guardian. The registration for the newsletter is performed with the so-called double opt-in procedure. To prevent misuse, we will send you an email after your registration in which we ask you to confirm your registration. In order to be able to verify the registration process according to the legal requirements, your newsletter registration will be logged. This includes saving the login and confirmation time as well as the IP address. Changes are logged by the newsletter service provider we use. You can revoke your consent to receive a newsletter by email at any time. At the end of each newsletter there is also a cancellation link. If you have only registered for our newsletter and canceled this registration, your personal data will be deleted.

1.5 Store locator.

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps it is necessary to save your IP address. This information is generally transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. The use of Google Maps is in the interest of an attractive presentation of our online offers and easy findability of the places we have indicated on the website. This constitutes a legitimate interest in accordance with Art. 6 para. 1 lit. f) GDPR. You can find more information on the handling of user data in the Google privacy policy: https://www.google.de/intl/de/policies/privacy/.

1.6 Website analysis.

To analyze user behavior on our website, to optimize our online offering, but also to personalize content and advertisements, we use certain cookies that store your IP address. The data processing is carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 f) GDPR. Please also refer to section C. c) on Google Analytics.

Transmission of your data to third parties and third countries:
We use Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for the purpose of website analysis. Google uses servers located in the USA for this.
The EU Commission has certified in an adequacy decision, the EU-US Privacy Shield, that the data protection level of the above countries is identical to that of the EU. There is a certification for our used service provider Google. You can find information about this here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

In addition to using Google Analytics, actions on the website (such as completing the Configurator or the Bike Finder) trigger an event which is assigned to your Google Analytics ID and thus flows into your anonymous usage statistics.

1.7 Server log files.

The host of the website automatically collects and stores information in so-called server log files, which your browser automatically sends to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP Address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6 para. 1 lit. f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website; the server log files must be recorded for this purpose.

2. General use of cookies.

To ensure that visiting our website is attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies). We distinguish between functional cookies, cookies for statistics and marketing cookies. 

2.1 Cookie-Verzeichnis.

We use the following cookies in particular. Provided that the user does not delete the cookie, it will be stored as long as it is used for its purpose (see table). It is then automatically deleted within (see table).

Functional cookies.

Last name
rc::c
Source
google.com
Purpose
Distinguishes between automated and human users.
 
 
Last name
SSESS#
Source
stromerbike.com
Purpose
Checks if the user has JavaScript enabled.

Statistics (registration voluntary).

Last name
_dc_gtm_UA-#
Source
google.com
Purpose
Controls the execution of Google Analytics.
 
 
Last name
_ga
Source
google.com
Purpose
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
 
 
Last name
_gid
Source
google.com
Purpose
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
 
 
Last name
collect
Source
google.com
Purpose
Sends data to Google Analytics about the device and visitor behavior. Captures visitors across devices and marketing channels.
 
 
Last name
_hjIncludedInSample
Source
hotjar.com
Purpose
Hotjar: Is used to show Hotjar whether the user is in the sample or not.
 
 
Last name
Session _hjid
Source
hotjar.com
Purpose
Hotjar: Assigns the user an anonymous number for identification in Hotjar.
 
 
Last name
iqfl_g
Source
stromerbike.com
Purpose
Assigns the user an anonymous number for identification in Google Analytics.
 
 
Last name
iqfl_l
Source
stromerbike.com
Purpose
Assigns the user an anonymous number for identification in Google Analytics.

Marketing (registration voluntary).

Last name
_gcl_au
Source
google.com
Purpose
Is used to measure the efficiency of GoogleAdSense campaigns.
 
 
Last name
ads/ga-audiences
Source
google.com
Purpose
Used by Google AdWords to reintegrate visitors who could become customers based on their online behavior on different websites.
 
 
Last name
IDE
Source
google.com
Purpose
Identifies the user to ensure tracking of Google DoubleClick.

2.2 Cookie registration options (opt-in).

In the (Privacy settings) you have the possibility to adjust your personal cookie settings. In addition, you can delete all cookies stored on your computer and set most browsers to prevent the storage of cookies. You can find out how here, for example: www.allaboutcookies.org.

In this case, you may have to make some settings manually each time you visit a page and you may have to accept the limitation of some functions. We use cookies to personalize content and advertisements and to analyze traffic to our website. We also share information about your use of our website with our social media, advertising and analysis partners. Details can be found under http://www.google.com/intl/de/policies/privacy/partners/.

In addition, the use of our site may result in the setting of additional so-called third party cookies, for example through the use of Google Maps or Google Analytics. We cannot influence the setting of cookies or their function and content.

By refusing the tracking, a new cookie is set, but this does not save any of your personal data. All other cookies remain blocked unless their use has been approved (opt-in).

3. Plugins & Tools.

3.1 Hotjar.

We use Hotjar to better understand the needs of our users and to improve the experience and offers on this website. Hotjar's technology helps us gain a better understanding of our users' experiences (e.g. how much time users spend on which pages, what links they click, what they like and what they don't like, etc.). This helps us to align our offer with the feedback of our users. Hotjar uses cookies and other technologies to collect information about the behavior of our users and about their end devices, including the IP address of the device (only collected and stored in anonymous form during your use of the website), screen size, device type (unique device identifiers), information about the browser used, location (country only) to display our website in the preferred language. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, refer to the “About Hotjar” section on the Hotjar help page.

3.2 Google advertising tools.

Please also note the following section on using Google advertising tools:

This website uses the web analysis services listed below provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). In the process, we pass on data to Google. For this reason, please note the information about Google's use of data in the Google Partner Network at
http://www.google.com/intl/de/policies/privacy/partners/
or
www.google.com/privacy_ads.html.

3.3 Google Analytics.

Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable analysis of your use of the website. The information created by the cookie about your use of this website (including your IP address) is transferred to a Google server in the USA and stored there. Google will use this stored information to assess your use of the website to compile reports on the website activities for the website operators and to perform additional services associated with the website usage and the Internet usage.

Google will also pass this information on to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google link your IP address to other Google data. You can prevent the installation of cookies by making a corresponding setting in your browser software, but we point out that in this case it is possible that you cannot use the full scope of all functions of this website. By using this website, you declare that you agree to the processing of the data compiled about you by Google in the previously described manner and for the purpose stated.

You may object to the future collection of data at any time using the Google Analytics deactivation add-on for browsers at http://tools.google.com/dlpage/gaoptout?hl=de.
You can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set to prevent future collection of your information when you visit this site.

Please note that this website uses Google Analytics with the extension "_anonymizeIp()". As a result, IP addresses are stored exclusively in anonymized form, thus excluding any direct personal reference in connection with the stored data.

3.4 Google AdWords and Google conversion tracking.

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

In the context of Google AdWords we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, it is possible for Google and us to recognize that the user clicked on the ad and was redirected to this page.

Every Google AdWords customer gets a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for Google AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive information that can be used to identify users personally. If you do not wish to participate in tracking, you can opt out of this use by slightly disabling the Google conversion tracking cookie on your web browser under user settings. You are then not included in the conversion tracking statistics.

The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 para. 1 lit. f) GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising. More information on Google AdWords and Google conversion tracking can be found in the Google data protection provisions: https://www.google.de/policies/privacy/You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.

3.5 Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The purpose of reCAPTCHA is to check whether the data entry on our websites (e.g. in a contact form) is done by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor visits the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the website visitor). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place. This data processing is carried out on the basis of Art. 6 para. 1 lit. f) GDPR. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from spam. For more information about Google reCAPTCHA and Google's privacy policy, please see the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

4. Your rights as a person concerned.

4.1 Information.

Upon request, you will receive information free of charge at any time about all personal data that we have stored about you.

4.2 Correction, deletion, restriction of processing (blocking), objection.

If you no longer agree to the storage of your personal data or if the data has become incorrect, we will, upon your instruction, arrange for the deletion or blocking of your data or make the necessary corrections (as far as this is possible under the applicable law). The same applies if we are to process data in the future only to a limited extent.

4.3 Data portability.

We store your data in a transferable form so that the data can be transferred to another company if you wish.

4.4 Exercising your rights as a person concerned.

If you have any questions regarding the processing of your personal data, for information, correction, blocking, objection or deletion of data or in the event of your wishing to transfer the data to another company, please contact info@stromerbike.com.

5. Anonymization & identification.

Data for which we are not able to identify the person concerned, e.g. if they have been anonymized for analysis purposes, are not covered by the above rights. Information, deletion, blocking, correction or transfer to another company with regard to this data is only possible if you provide us with additional information that allows us to identify the data.

6. Revocation of consent for the future.

You may revoke any consent you have given at any time to take effect in the future. Data for billing and accounting purposes are not affected by a cancellation/revocation or deletion. Your revocation does not affect the lawfulness of the previous processing.

7. Storage period.

Personal data that has been communicated to us via our website is only stored until the purpose for which it was entrusted to us has been fulfilled. As far as commercial and tax law retention periods are to be observed, certain data can have a storage period of up to 10 years.

8. Safety.

We protect the transmission of your data with a secure SSL and TLS connection. These technologies ensure that your personal data is transferred securely over the Internet and cannot be viewed by third parties.

9. Subject to change.

We reserve the right to adapt or update this privacy policy if necessary in accordance with the applicable data protection regulations. In this way, we can adapt them to current legal requirements and take account of changes in our services, for example when introducing new services. The latest version always applies for your visit.

Date: 1/27/2020 | 1.0