Welcome to the Stromer Blog.

A Stromer is more than just a personal means of getting from A to B: a Stromer signifies a lifestyle and a new kind of unlimited freedom of movement. In our blog we bring the latest news on current and future development, the spirit of Stromer and insider stories. Enjoy the read ...




A successful brand needs to have a sound economic basis if it wants to stay competitive in the market.

“I see my involvement in Stromer as a personal challenge that brings me immense pleasure.”

An interview with Stefan Schwab, new investor and President of the Administrative Board of myStromer AG:

It has already been announced in the press that the bikes group BMC has transferred its shares in Stromer to a new group of investors. The latter now includes IT entrepreneur and FDP Council of States member Ruedi Noser, as well as watch industrialist Stefan Schwab. The disclosed investors include BMC owner Andy Rhis, who remains involved as a private individual, as well as Swatch co-founder Ernst Thomke and of course Stromer inventor Thömu Binggeli. We would like to take this opportunity to present Stromer’s new partners. Our first meeting was with Stefan Schwab, who after five generations has turned the mainspring manufacturer Schwab-Feller into a highly profitable business and is also involved in several SMEs in the high-tech sector as investor and business consultant through his Linoa-Holding AG.
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