The Stromer Story
Stromer is a true homegrown success story with a grassroots history. According to local Bern legend, the Stromer founder Thomas “Thömu” Binggeli sold his parents’ farming livestock while they were away on a vacation. With this capital, Thömu founded his own brand “Thömus”, together with a bike shop. The business was so successful, that he won the Young Entrepreneur of the Year Award in Switzerland in 2006. Soon after, inspired by new technology and great brands like Tesla, Apple and Google, the visionary developed a highly innovative e -bike, the Stromer. By 2009 Thömu had founded the Stromer brand and introduced the first Stromer e-bike to the market. Two years later, in 2011, the second model of Stromer, the ST1, came on the market and Stromer was acquired by the premium Swiss bike brand, BMC. An extremely powerful e-bike that reaches rider-assisted speeds of up to 45 km/h, the ST1 has produced pan-European sales, a huge following in Switzerland, and introduction of the brand in the USA.
Fast forward to March 2014, and the next innovation from the Stromer brand - the ST2. The S-Pedelec (up to 45km/h) is the world’s first digitally connected e-bike. Equipped with the latest digital technology, the ST2 not only communicates with its owner’s smartphone through the Stromer App, but can likewise receive commands. With the ST2, the future of e-bikes landed on people’s doorsteps. Its purist design, unmatched level of integration and range, combined with its extremely powerful engine make it the undisputed market leader. With the ST2, Stromer continues to differentiate itself with its in-house technology and innovation, exceptional quality, its Swiss heritage, and its premium positioning.
Values: Authentic, Innovative, and Passionate
These core company values guide Stromer as a company in all of its internal and external dealings.
A Sustainable Role-Model at the Foot of the Bernese Alps
The Stromer Campus Footprint: 4,400 square meters (44,000 square feet); the facility derives all of its power from photovoltaic cells on its rooftop.