Stromer building up digital expertise

The new Stromer team in Cluj brings cutting-edge expertise and experience from the high-end automotive sector in the digital services area, to complement the development team at Stromer’s head office in Oberwangen.

With this investment, Stromer is building up its digital expertise with the aim of offering a digital experience on a par with the automotive sector in the near future, while at the same time enhancing performance and quality, and last but not least extending its position as innovation leader.

Co-CEO Karl Ludwig Kley explained the expansion of the digital hub in the following terms: “In an increasingly digitalized bike market, it is hugely important for Stromer to hold onto its pioneering position in connected e-bikes. Development activities for new digital services and features will now be brought together at our new location in Cluj, helping us to systematically implement our new digital strategy.